Built for founders who want the right answer, not the comfortable one.

"Sal has the ability to execute rapidly while also bringing forward-thinking, creative ideas to the table. He's able to execute on traditional marketing initiatives while also exploring and recommending new strategies — particularly AI-driven opportunities — to support lead gen. One of the qualities I've most appreciated about Sal is his commitment to understanding and enabling sales. His passion for efficiency and automation has led to process improvements that have saved our sales team valuable time on lead follow-ups. Sal is a great collaborator who gets along with everyone and genuinely wants others to succeed. I'd highly recommend him to any team looking for someone who can generate forward-thinking ideas and action them."

"An expert in his field and a real privilege to partner with someone so full of energy and enthusiasm in the work he undertakes. I had the pleasure of working with Sal for the last year at Salesforce, collaborating on several large campaigns for our Small Business audience. I was always impressed by his ability to bring new ideas to the table and then bring those to life. The Salesforce Solves campaign is a perfect example of this and the results speak for themselves. Sal would be an asset to any team."

"Sal has been part of Intelligent Payroll since near the beginning. When we started, we had the founder's network and not much else. Sal built the brand, the messaging, and the lead nurturing from scratch — but more importantly, he identified a channel we hadn't considered and would probably have never prioritised on our own. Accountancy partnerships. That decision alone led to 35 active partners and £30k in recurring annual revenue from something that simply didn't exist before. What I've come to value most is that Sal doesn't just execute — he challenges where you're pointing your energy. Early on, we could easily have wasted time on tactics that felt right but weren't. Sal's the reason we didn't."

"Working alongside Sal on joint projects, one thing stands out above everything else: his ability to cut through what a founder thinks the problem is and identify what it actually is. I've watched him do it repeatedly. Business owners come in with one narrative, and Sal has this rare ability to listen, translate, and reframe — in a way that lands without feeling like a challenge. He doesn't just identify the right problem. He helps people see it for themselves."

"Sal built a partner marketing programme from scratch that delivered over 235% of target and generated more than £3m in revenue. More than the numbers, what stood out was his ability to think strategically and execute with real energy. He's one of those rare people who understands both sides of the commercial relationship."